Vedomosti reported that Russians stocked up on gaming electronics and peripherals in April and May. Yandex Market noted that sales of gaming laptops increased by 60% compared to the same period in 2023.
Representatives of re:Store said that sales of computers, laptops and gaming peripherals increased by 12%. An increase of 31% year on year was also confirmed by representatives of the analytical service “Check Index” of the OFD Platform company.
The Check Index added that they also recorded demand for game consoles – the growth was 51%, and the average check increased by 12%, to 25,050 rubles. The most popular were PlayStation, Xbox and Nintendo Switch.
According to re:Store, sales of handheld consoles in April and early May increased by 30% compared to last year, keyboards by 28%, PS5 games by 20%, console controllers by 15%, and home game consoles. – by another 5%.
According to the M.Video-Eldorado group, in the first quarter of 2024, sales of gaming PCs on the Russian market increased in money by 38%, to 16 billion rubles, and by 12% in units, to 160,000 units compared to the same period in 2023 of the year.
Study: Russian gamers spent 49 billion rubles on games during the quarter
Sales of subscriptions to games and gaming services on “Wildberries” increased by 430% in April – early May 2024 compared to the same period a year earlier, a representative of the marketplace said.
Vedomosti’s interlocutors believe that the growth in demand for gaming equipment was influenced by the May holidays and the cold spring – many preferred to stay at home and spend time on a PC or console.